Who doesn’t want to be prepared? It’s a natural instinct for survival. And when it comes to the businesses we lead, we want them to not just survive, but thrive! So, as the bells of uncertainty in our world and economy begin to toll once again, it’s a natural and healthy response to assess where
In today’s highly digital, ever-changing world, businesses that sell to other businesses (B2B) face a multitude of marketing channels, tactics, and platforms as options to reach their target. The good news is that there are many ways to reach your target audience effectively – the bad news is that the best path is often unclear.
When companies are pursuing growth options, there are many paths to consider including product/service improvements, channel development, and target market expansion — to name a few. Companies that sell directly to consumers (otherwise known as business-to-consumer, or “B2C”) often consider the option of expanding their markets into the business-to-business (B2B) space and selling their product
Challenge It is not uncommon for companies preparing to sell in three to five years to seek our expertise and guidance. These companies typically have a founder who has led and grown the company through many years, is preparing to exit, and wants help optimizing the value of the business prior to its sale. Solution
Challenge A boutique professional services firm was seeking to double their revenue and broaden their client base over the next 2 years. They have a visionary leader and an abundance of ideas, yet didn’t know where to start and what to implement. They were also unclear about how to reach and close prospects and feared
Challenge This multimillion-dollar software integrator came to 5280 Accelerator because they felt they were being “out-marketed” by their competitors. They saw their marketing efforts as scattered and were unable to gauge which were effective or determine how to focus them. Our team started at the beginning – with a Marketing Plan. Solution We showed them
Challenge Having just signed the papers for the purchase of a 50-year-old B-to-B services company, the new owner and investor turned to 5280 Accelerator to create a Quick-Start Marketing Plan to help them develop a roadmap to hit the ground running. In just 25 business days, we renamed the business, designed a new logo and
When it is time to focus on growing your company strategically, marketing is the next logical step. Companies ready for growth inevitably face the daunting task of deciding whether to hire a marketing agency or do the marketing in house. How do you decide what’s right for you? The reality is that you face a
Challenge A new owner purchased an established 30-year-old company and wanted to expand it from their existing government-based customers to also reach the private sector. 5280 Accelerator helped them re-position their offering and messaging to appeal to this new audience. Providing a competitive overview and thorough SWOT analysis, 5280 Accelerator partnered with them to uncover
Challenge In the disrupted market of 2020, an entrepreneur was ready to launch a new company as quickly as possible. 5280 Accelerator partnered with them to develop a strategic marketing plan, complete with messaging, target audience definition and competitive analysis so they were armed with a playbook to launch their company and go to market
