When companies are pursuing growth options, there are many paths to consider including product/service improvements, channel development, and target market expansion — to name a few. Companies that sell directly to consumers (otherwise known as business-to-consumer, or “B2C”) often consider the option of expanding their markets into the business-to-business (B2B) space and selling their product
Challenge A 20-year old business had outgrown their name. Over the years, as they grew and new capabilities were added, they felt their name no longer encompassed all they offer. Solution The creative team at 5280 Accelerator helped the company reposition with a new name and logo that represented their key differentiators while appealing to
Challenge A company that helps business owners find business buyers wanted to help their sales team be more efficient. Individual brokers were making their own marketing materials, resulting in differing approaches, messaging, and look and feel, while also taking time away from their time with clients. Solution Providing a comprehensive Marketing Plan, 5280 Accelerator defined
Challenge: 5280 Accelerator was enlisted to help a company expand their business, which focused on injury prevention in the workplace. Offering services that had proven successful in the construction marketplace, their objective was to to reach companies with office workers. Solution: • 5280 Accelerator provided market research to understand the market needs and opportunities. •
