For small and mid-sized founder-led companies, deciding where to put the next marketing dollar is rarely straightforward. Unlike large corporations, these companies don’t have the budget (or even the need) to spread investment across every channel. Instead, their focus should be on investing in the right B2B marketing programs that will get the right prospects
Why Authority Across the Web Matters More than Ever Earlier this month, LinkedIn made a significant shift. As reported by PPC Land, the platform is moving away from traditional SEO playbooks after experiencing a reported 60% decline in search-driven traffic. The reason? AI is changing how people find answers. Instead of searching, clicking, and browsing websites, professionals are
Hawaii is one of those places where visitors are always trying to capture the indescribable beauty of the islands with pictures. Yet, in my experience, the photos taken never turn out quite as stunning as the actual, in-person, object before you. On a recent trip to the botanical gardens in Hilo, HI, I heard a
There’s a lot of buzz about ChatGPT, an artificial intelligence (AI) language model created by OpenAI, an AI and research company, that has quickly become a popular tool for a variety of applications. What’s all the excitement about? ChatGPT seems highly effective at comparing large sets of data. It is the foundation for many online
