As business owners we are steeped in the philosophy that a great strategy is critical to our success. And that’s true. You need a plan that addresses the specifics of how you will promote and grow your business. But developing your strategy – your North Star – is not a simple task. It requires that
Fall is definitely in the air. On my walk today, I noticed the vibrant yellows, oranges, and reds beginning to pop out of their green summer splendor . . . and felt myself going into panic mode. Fall is upon us, meaning Q4 is upon us, meaning it’s almost the end of 2018. Have I
Today is our daughter’s 25th birthday. Quite a milestone. She has grown up to be a happy person, a successful nurse, and continues to be a bright, shining star in our lives. Every year for the last 24 years I’ve been telling her “the story of her birth” on the night before her birthday. This
On July 1, I initiated my third “12 Week Year” of 2018. The 12 Week Year is a book written by Brian P. Moran and Michael Lennington. My friend and colleague, Rick Arthur, brought my attention to the concept through one of his book club gatherings last summer, and he also wrote a great summary
This week I became ABM Certified. Account-Based Marketing is a business-to-business (B2B) strategy that focuses sales and marketing resources on targeted accounts within a specific market instead of broad-reaching marketing campaigns that touch the total available market (TAM). While this practice has been around for several years, it has only gained steam in the last
Several years ago, we decided to add a second pet to our family. My husband was vying for a hunting dog – one, he said, that would provide a little more value than our current pet – the fluffy white dog that sat on our laps most of the time. I caved, and we connected
Anyone who knows me understands that summer is “my season”. I love the warmth, the long days, the colorful flowers and lavish green trees, the flittering monarch butterflies and joyful songbirds, and just getting the opportunity to be outdoors more. One of my new favorite parts of summer is going out on my SUP (stand-up
Living in the age of technology affords us with so many luxuries, including instant knowledge at our fingertips and immediate connection with almost anyone on the planet. It sounds like the perfect situation for a business owner who wants to market his/her business, but the downside of living in the age of technology is distraction.
Whether you have an amazing product or a much-needed service, your business will not thrive unless and until you tell people about it. Marketing your business sometimes falls to the “I’ll do it when I get to it” or “I’ll hire someone when I have the extra cash” pile, but for many businesses and startups,
I was talking with a friend and former co-worker of mine today. He was getting ready to embark on a new adventure in his career after having been downsized by his company and wanted to know more about building his personal brand. Branding is a concept that’s no longer relegated to just companies. Whether you
