I have the privilege of meeting and collaborating with smart and experienced business leaders on a regular basis. They consistently demonstrate vision, confidence, and decisiveness—all key characteristics in running successful companies. To truly thrive as a leader, facing the ups, downs, and unknowns, there is one quality that will set you apart and keep you
Challenge A company that helps business owners find business buyers wanted to help their sales team be more efficient. Individual brokers were making their own marketing materials, resulting in differing approaches, messaging, and look and feel, while also taking time away from their time with clients. Solution Providing a comprehensive Marketing Plan, 5280 Accelerator defined
The National Organization of Trusted Advisors (NTA) held their 4th Annual “Power of Trust” Conference this month, and I was honored to accept the 2020 NTA Trust Leadership Award. This recognition was truly humbling, having been part of the organization for the last 5 years and collaborating with some of the smartest, kindest, most giving
I think I’ll forever associate the year 2020 with 20/20 vision. We’ve all encountered situations these last several months that we probably never imagined as the year transitioned from 2019 to 2020, champagne glasses were clinking, and hugs and kisses were exchanged. What was your vision then? How has it been reframed today? As a
Just a few short months ago, I was writing about the tried-and-true 4 Ps of marketing. Also known as the marketing mix, the 4 Ps: product, price, place and promotion have long been the foundation upon which marketers build strategies and execute outreach programs. While the foundational aspects of the 4 Ps remain relevant, in
It has always been a challenge for many workers to keep a good work/life balance, even when working in an office that they could walk away from at the end of the day. But it may be even tougher to keep that balance when working from home. Those of us who’ve worked from home for
Challenge: A transportation broker provides trucks to move U.S. produced goods from point A to point B, nationwide. Having access to more trucks provides their customers with greater flexibility when transporting goods. The client wanted to grow customer contracts in order to justify expanding their office into other states. Solution: 5280 Accelerator built a strategic
We are navigating circumstances in our personal and professional lives that most of us have never seen before, and may never see again. With people facing new and daunting realities, business leaders may be wondering how to market in these times, and how to plan for the long haul. Watch a replay of a recent
Last month, I wrote about how leaders let their true colors shine during tough times. We are navigating circumstances in our personal and professional lives that most of us have never seen before, and may never see again. It is normal, then, to feel uncertain about the future. We are taking one step at a
With circumstances, data and guidelines changing – literally on a daily basis – it’s tough to do much planning. Casting a frustrating shadow over the situation is the realization that many things are out of our control. But we can’t just put our businesses on hold. And we don’t have to – there are many
