May 23, 2020

Just a few short months ago, I was writing about the tried-and-true 4 Ps of marketing. Also known as the marketing mix, the 4 Ps: product, price, place and promotion have long been the foundation upon which marketers build strategies and execute outreach programs.

While...

May 11, 2020

It has always been a challenge for many workers to keep a good work/life balance, even when working in an office that they could walk away from at the end of the day. But it may be even tougher to keep that balance when working from home. There are steps you can take t...

April 29, 2020

We are navigating circumstances in our personal and professional lives that most of us have never seen before, and may never see again. With people facing new and daunting realities, business leaders may be wondering how to market in these times, and how to plan for th...

April 22, 2020

Last month, I wrote about how leaders let their true colors shine during tough times. We are navigating circumstances in our personal and professional lives that most of us have never seen before, and may never see again. It is normal, then, to feel uncertain about the...

April 21, 2020

With circumstances, data and guidelines changing – literally on a daily basis – it’s tough to do much planning. Casting a frustrating shadow over the situation is the realization that many things are out of our control. But we can’t just put our businesses on hold. And...

April 15, 2020

Until now, many of us have unknowingly taken for granted the variety of ways we stay connected with our co-workers while in the office. Now that we’re working from home, you may be navigating ways to ensure everyone on your team is being productive, and figuring out ho...

April 3, 2020

Working from home – it sounds wonderful! But if you’ve suddenly found yourself expected to work where you live, you may have also found that it’s not as easy as you might have expected, and that there’s a learning curve.

Some of the challenges of working at home include...

March 26, 2020

I was speaking with a colleague…safely distanced via the phone, of course…about these unprecedented times we are navigating and how people’s true colors come out in times of crisis or uncertainty.

We each shared inspiring stories about our clients who are making a diffe...

February 13, 2020

Artificial Intelligence. Chatbots. Video marketing. Backlinking and influencers. Voice search and smart speakers. It seems that the latest marketing trends change by the hour, and it’s getting more difficult to stay on top of what we, as small business owners, should b...