As business owners we are steeped in the philosophy that a great strategy is critical to our success. And that’s true. You need a plan that addresses the specifics of how you will promote and grow your business. But developing your strategy – your North Star – is not a simple task. It requires that you draw from both personal and business elements.
The happiest and most successful business owners are those whose business is grounded in their personal mission. At the heart of a thriving business is the “why:”
Why does your business exist?
What problem(s) does your business solve?
How will your business make people's lives, businesses, or the world better?
Sometimes it’s not readily apparent, or you may have lost track or your “why,” especially if you’ve been in business for many years. Identifying your why will contribute to your vision, mission, and the components of your strategy. But it’s important for client engagement as well.
Business is about relationships – even at a distance. Your customers’ loyalty is largely built on a connection with you and your values, via your company and the values it portrays. This is especially important when your product or service has competition – your clients need a reason beyond your tangible offering to choose you over anyone else.
Once you’re clear on the why, there’s more to consider. For example, your company’s identity – not in terms of your product or service but how you present your business to the world.
What makes your brand special?
How do you engage your customers?
How do people best connect with your product or service?
What are the intangibles associated with your business that drive how it is perceived?
If this is beginning to sound all too complex, 5280 Accelerator is here to help!
We guide you in drilling down to the core of your business – its “why” and its identity. Then we weave these core elements into the more tangible aspects of your products and services to develop a strategy for marketing and growth that is the perfect fit for your business, and that will engage your ideal client.
But that’s not where it stops. A friend and colleague commented, in a recent introduction, that 5280 Accelerator is one of few marketing companies that deliver both development of strategy and execution of the plan. This can include anything from updating and refreshing (or completely revamping) your website, social media management, content marketing, creation of blogs, coordination of events, production of marketing collateral, SEO, to sourcing and developing leads, and much more.
From a virtual marketing team at your disposal to one-on-one business coaching, working with 5280 Accelerator is like having your very own easy button. With decades of strategic expertise and tactical experience, we can fill your every need where marketing and growth strategy and execution are concerned. Peruse our website to learn more about how we partner and collaborate with you to understand your goals and help you achieve them.