I was recently honored to sit on a discussion panel for the National Trusted Advisors Conference where I fielded questions about my favorite topic: smart and effective marketing. Even though I was amongst a roomful of savvy, seasoned entrepreneurs and successful small...

Tom and I recently returned from a week-long vacation in Costa Rica, one of our most favorite places to go to unwind and unplug. We spent our days walking the beach, lounging in the pool, hiking, snorkeling, and practicing our Spanish with the locals.

One late afternoon...

As business owners we are steeped in the philosophy that a great strategy is critical to our success. And that’s true. You need a plan that addresses the specifics of how you will promote and grow your business.  But developing your strategy – your North Star – is not...

Today is our daughter’s 25th birthday. Quite a milestone. She has grown up to be a happy person, a successful nurse, and continues to be a bright, shining star in our lives. Every year for the last 24 years I’ve been telling her “the story of her birth” on the night be...

This week I became ABM Certified. Account-Based Marketing is a business-to-business (B2B) strategy that focuses sales and marketing resources on targeted accounts within a specific market instead of broad-reaching marketing campaigns that touch the total available mark...

Several years ago, we decided to add a second pet to our family. My husband was vying for a hunting dog – one, he said, that would provide a little more value than our current pet – the fluffy white dog that sat on our laps most of the time. I caved, and we connected w...

Living in the age of technology affords us with so many luxuries, including instant knowledge at our fingertips and immediate connection with almost anyone on the planet. It sounds like the perfect situation for a business owner who wants to market his/her business, bu...

Whether you have an amazing product or a much-needed service, your business will not thrive unless and until you tell people about it. Marketing your business sometimes falls to the “I’ll do it when I get to it” or “I’ll hire someone when I have the extra cash” pile, b...