©2019 5280 Accelerator

October 28, 2019

While on the phone with my Mom today, she told me about her recent trip to Florida where she and my Dad met their friends, Margo and George, for 10 days of warmth and relaxation. She said that over dinner one evening, she had described for her friends her process for m...

March 13, 2019

Tom and I recently returned from a week-long vacation in Costa Rica, one of our most favorite places to go to unwind and unplug. We spent our days walking the beach, lounging in the pool, hiking, snorkeling, and practicing our Spanish with the locals.

One late afternoon...

November 15, 2018

I’m a big believer in living a life on purpose. You’ve undoubtedly heard all the clichés before:

  • You’ve only got one life, make it count.

  • Live the life of your dreams!

  • Today is the first day of the rest of your life.

While these may seem trite because of...

October 9, 2018

As business owners we are steeped in the philosophy that a great strategy is critical to our success. And that’s true. You need a plan that addresses the specifics of how you will promote and grow your business.  But developing your strategy – your North Star – is not...

August 9, 2018

This week I became ABM Certified. Account-Based Marketing is a business-to-business (B2B) strategy that focuses sales and marketing resources on targeted accounts within a specific market instead of broad-reaching marketing campaigns that touch the total available mark...

July 31, 2018

Several years ago, we decided to add a second pet to our family. My husband was vying for a hunting dog – one, he said, that would provide a little more value than our current pet – the fluffy white dog that sat on our laps most of the time. I caved, and we connected w...

June 29, 2018

Living in the age of technology affords us with so many luxuries, including instant knowledge at our fingertips and immediate connection with almost anyone on the planet. It sounds like the perfect situation for a business owner who wants to market his/her business, bu...

May 14, 2018

Whether you have an amazing product or a much-needed service, your business will not thrive unless and until you tell people about it. Marketing your business sometimes falls to the “I’ll do it when I get to it” or “I’ll hire someone when I have the extra cash” pile, b...

January 9, 2018

I was talking with a friend and former co-worker of mine today. He was getting ready to embark on a new adventure in his career after having been downsized by his company and wanted to know more about building his personal brand.

Branding is a concept that’s no longer r...

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