©2019 5280 Accelerator

November 27, 2019

It is my experience that nearly every business owner, looking to ramp up their marketing efforts, assumes they need a new website. While a new website can be a real game-changer for some businesses, it is not a cure-all for one’s marketing woes.

October 28, 2019

While on the phone with my Mom today, she told me about her recent trip to Florida where she and my Dad met their friends, Margo and George, for 10 days of warmth and relaxation. She said that over dinner one evening, she had described for her friends her process for m...

August 29, 2019

As we enter into the last month of Q3, now is the perfect time to take stock of what you’ve accomplished this year and what’s still at the top of your to-do list. What’s the one thing you really need to finish in 2019?  

If you wrote down your goals at the beginning of...

July 15, 2019

2019 is halfway through, and just like every other year, the second half of the year (for me, at least) seems to go by much quicker than the first! Thankfully summertime tends to help us get in the mindset of slowing down – at least a little – from the busyness of life...

June 12, 2019

Hello summer! A season famous for road trips, family vacations, camping, and everything in between, it’s a great time to take a step back from the busyness of life to breathe and relax.

For businesses, summer is also the perfect opportunity to look at the bigger picture...

May 13, 2019

I was recently honored to sit on a discussion panel for the National Trusted Advisors Conference where I fielded questions about my favorite topic: smart and effective marketing. Even though I was amongst a roomful of savvy, seasoned entrepreneurs and successful small...

April 14, 2019

The popularity of Marie Kondo’s book, The Joy of Tidying Up, in addition to her new Netflix series of the same name, has started many people thinking about the material things in their homes that spark joy. Her premise is, if it sparks joy, keep it; if it doesn’t spark...

March 13, 2019

Tom and I recently returned from a week-long vacation in Costa Rica, one of our most favorite places to go to unwind and unplug. We spent our days walking the beach, lounging in the pool, hiking, snorkeling, and practicing our Spanish with the locals.

One late afternoon...

February 15, 2019

As a marketer, I’m always wondering what makes people buy what they buy. Are they attracted to the packaging? Do they have affinity towards the brand? Does the price fit their budget? Does it solve their unique problem better than a competitor’s offering?

We’re all cons...

January 11, 2019

I love this time of year. The New Year! Maybe it’s because of the way the stars are aligned (I’m a Capricorn), or perhaps it’s the sense of having a fresh start. Maybe it’s having the opportunity to put away all the Christmas decorations, get organized, and have my cle...

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